What is a web audit?
Blackcase offer an in-depth evaluation and web audit service that can help you develop an effective plan for a new website that fulfils your marketing needs. We can also help you implement the plan.

Our web audit service includes the following:

• A review of your existing website.
• A strategy meeting
• An analysis of your competitor's websites
• A website improvement plan
• Follow-up consultation

Why do I need a web audit?
You may not have the necessary perspective to examine objectively how visitors view your site. This critical evaluation of your website and the services provided by Blackcase will enable you to know if your web presence complements your company's commercial strategy and objectives.

Blackcase review the following:

• Technical: Does your website work?
• Navigation: Can visitors easily and intuitively find their way around your site?
• Accessibility: Is your website accessible and useable to all visitors?
• Audience appeal: Does your site appeal to the 'right' audience?
• Message: Does your website convey the right message to your audience?
• Language: Is your use of language grammatically correct and inclusive?